「《MILK》誌是一本會訊多於一本雜誌，每個星期我們都會跟團員分享彼此的興趣，包括時裝、體育新聞，還有被主流文化忽略的事。」《MILK》創辦人及SILLY THING總監TK說。
隨MILK APP成立3週年，特別新增多項功能，讓團員可隨時隨地收看資訊之同時，更可分享個人潮流生活品味，帶來雜誌之外的全新面貌及體驗!
主要功能
~HOT NEWS：時裝、音樂、文化、藝術、電影等資訊每日24小時不斷更新。
~MILK COVER：團員可上載相片分享其最新動態、潮流配搭、生活體驗等，相片可配以不斷更新的獨特《MILK》誌貼圖，優秀作品更有機會成為《MILK》誌封面人物。
~ON THE GO：透過以GPS系統定位，全港熱門商店、食肆及文化展覽場地資料、電話及所在位置一目了然；同時，亦可透過"Augmented Reality"(擴增實境)，搜尋附近地區的熱門店舖位置。
~SPECIAL EVENT：發佈《MILK》誌最新動向及分享城中人氣活動。
~SHARE：透過Facebook、微博、WeChat或電郵等平台，第一時間與好友分享MILK APP內容。
~LANGUAGE：提供繁體及簡體中文，為各地團員帶來更佳的閱讀體驗。
"MILK IS MORE THAN JUST A MAGAZINE, IT IS A NEWSLETTER. OUR MEMBERS SHARE OUR INTERESTS IN FASHION AND SPORTS WITH EACH OTHER, INCLUDING THOSE WHICH ARE BEING OVERLOOKED BY THE MAINSTREAM?’’ SAID THE FOUNDER OF MILK AND SILLY THING, TK.
TO CELEBRATE THE 3RD ANNIVERSARY OF MILK APP, MILK HAS REVAMPED WITH THE FOLLOWING EXCITING FEATURES.
- HOT NEWS: FLICK THROUGH THE LATEST NEWS IN FASHION, MUSIC, CULTURE AND MOVIES.
-MILK COVER: A SOCIAL COMMUNITY WHICH OUR MEMBERS CAN UPLOAD AND SHARE THEIR OWN INTEREST AND LIFESTYLE.
-ON THE GO: USING AUGMENTED REALITY TO SEARCH FOR ANY POPULAR STORES AND RESTAURANTS IN YOUR AREA
-SPECIAL EVENT: FEATURE 《MILK》 LATEST EVENT AND OTHER HOT EXHIBITIONS / EVENTS IN TOWN
-SHARE MILK APP CONTENT WITH YOUR FRIENDS VIA FACEBOOK , WEIBO, WECHAT OR E-MAIL INSTANTLY
- PROVIDE TRADITIONAL AND SIMPLIFIED CHINESE SELECTION TO FURNISH A BETTER READING EXPERIENCE TO OUR MEMBERS WORLDWIDE